How This Connectivity Provider Built Product Marketing for a Core Offering

The Challenge

A major Nordic telecom operator had developed an IoT connectivity platform solving a core industry need. They had minimal webpage for the platform and plenty of technical documentation, but they lacked product marketing materials that spoke to customer’s full buying committee.

This meant there was no way to help decision-makers needed to understand the offering, and the value it provides. Business buyers needed to know what problem it solved and what value it delivered. Technical teams needed details about architecture and capabilities. 

What We Built

We created product marketing materials that worked for non-technical buyers without dumbing down the technical details. Instead of dense spec sheets, we designed guides that explained the platform’s value through clear sections: what the platform does, why it matters, how it compares to building versus buying, and the specifics on capabilities.

The format was visually organized so a business decision-maker could get the essentials in five minutes, while technical evaluators could dive into the details they needed. Everything was easy to read, not cluttered with jargon, but substantive enough to stand up to technical scrutiny.